Featured Stories
  • While some have touted the recent redesign of Facebook as an attempt to compete more directly with LinkedIn, I think they will fail in this regard. While Facebook is pushing to be your universal online identity, this isn't how the real world works. LinkedIn, or some equivalent, will always exist because people want to have their personal identity and their professional identity separate.

    Facebook’s Redesign and Why LinkedIn is Here to Stay

    Posted on December 6, 2010 | View Comments
    While some have touted the recent redesign of Facebook as an attempt to compete more directly with LinkedIn, I think they will fail in this regard. While Facebook is pushing to be your universal online identity, this isn't how the real world works. LinkedIn, or some equivalent, will always exist because people want to have their personal identity and their professional identity separate.

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  • I contend no reason looms larger than the imminent roll out of Groupon 2.0. Groupon 2.0 is a planned service which will extend Groupon beyond the deal a day framework that brought them so much success. In its place, Groupon plans to offer users a personalized feed of relevant deals. And while they only plan to take a 10% cut of deals placed on this feed (compared to the 50% they take now), it doesn't take a rocket scientist to understand how Groupon 2.0 immediately scales their operations. In many ways, this move may turn Groupon into the Facebook of deals.

    Groupon 2.0: Why Groupon Turned Down 6 Billion Dollars

    Posted on December 4, 2010 | View Comments
    I contend no reason looms larger than the imminent roll out of Groupon 2.0. Groupon 2.0 is a planned service which will extend Groupon beyond the deal a day framework that brought them so much success. In its place, Groupon plans to offer users a personalized feed of relevant deals. And while they only plan to take a 10% cut of deals placed on this feed (compared to the 50% they take now), it doesn't take a rocket scientist to understand how Groupon 2.0 immediately scales their operations. In many ways, this move may turn Groupon into the Facebook of deals.

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  • If Myspace is going to salvage any degree of relevancy, they need to stop fixating on why users are leaving and instead refocus on why their remaining users choose to stay. And I think the answer is pretty obvious: indie music and independent films. Even today, because of its strong community and intuitive music player, Myspace remains the preferred promotional device for many small bands.

    Myspace’s Future

    Posted on December 2, 2010 | View Comments
    If Myspace is going to salvage any degree of relevancy, they need to stop fixating on why users are leaving and instead refocus on why their remaining users choose to stay. And I think the answer is pretty obvious: indie music and independent films. Even today, because of its strong community and intuitive music player, Myspace remains the preferred promotional device for many small bands.

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  • When the average person thinks about social media, Facebook is invariably the first website that comes to their mind. Nonetheless, I believe that the majority of successful social media websites during the next decade will spring not from the social graph, but from what can loosely be referred to as the interest graph.There exists an untapped market for websites that model themselves loosely off Twitter, yet cater to specific interest groups.

    Emerging Social Media and the Interest Graph

    Posted on November 29, 2010 | View Comments
    When the average person thinks about social media, Facebook is invariably the first website that comes to their mind. Nonetheless, I believe that the majority of successful social media websites during the next decade will spring not from the social graph, but from what can loosely be referred to as the interest graph.There exists an untapped market for websites that model themselves loosely off Twitter, yet cater to specific interest groups.

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About the Author
  • I am attracted to social media because I believe it represents the future of advertising and PR. If advertising is to be successful, no longer can it be conceived of as an unwanted intrusion into aconsumer’s experience. Instead, successful advertisements will represent engaging content—in the form of blogs, Twitter updates, Facebook wall posts—that consumers actively seek out. This paradigm shift from fundamentally non-useful advertisements to advertisements that provide utility to the consumer is a positive phenomenon and something that I want to be a part of.

    About the Author

    Posted on December 8, 2010 | View Comments
    I am attracted to social media because I believe it represents the future of advertising and PR. If advertising is to be successful, no longer can it be conceived of as an unwanted intrusion into aconsumer’s experience. Instead, successful advertisements will represent engaging content—in the form of blogs, Twitter updates, Facebook wall posts—that consumers actively seek out. This paradigm shift from fundamentally non-useful advertisements to advertisements that provide utility to the consumer is a positive phenomenon and something that I want to be a part of.

    Continue Reading...