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Groupon 2.0 and the Future of Direct Marketing
For those who missed my first post, Groupon 2.0 expands upon Groupon’s current deal a day framework by providing users with a personalized feed of relevant deals. One important feature of Groupon 2.0 is that it would allow retailers to contact users who had previously taken advantage of one of the retailers’ posted deals.Groupon’s focus on commerce may ultimately give them advantage over do everything websites such as Twitter and Facebook.
Posted on December 4, 2010 | View CommentsI contend no reason looms larger than the imminent roll out of Groupon 2.0. Groupon 2.0 is a planned service which will extend Groupon beyond the deal a day framework that brought them so much success. In its place, Groupon plans to offer users a personalized feed of relevant deals. And while they only plan to take a 10% cut of deals placed on this feed (compared to the 50% they take now), it doesn't take a rocket scientist to understand how Groupon 2.0 immediately scales their operations. In many ways, this move may turn Groupon into the Facebook of deals.
About the Author
Posted on December 8, 2010 | View CommentsI am attracted to social media because I believe it represents the future of advertising and PR. If advertising is to be successful, no longer can it be conceived of as an unwanted intrusion into aconsumer’s experience. Instead, successful advertisements will represent engaging content—in the form of blogs, Twitter updates, Facebook wall posts—that consumers actively seek out. This paradigm shift from fundamentally non-useful advertisements to advertisements that provide utility to the consumer is a positive phenomenon and something that I want to be a part of.